Taliare London

Taliare: From the Latin verb ‘to cut’ and the origin of the word tailor

If you’ve read any of my past articles here or on BespokeMe you might recall me mentioning Erlend Norby.

A lovely guy, originally from Norway, over the years we’ve become good friends and often share a few pints together while discussing the finer points of tailoring. Erlend first studied in Paris as a modelist – someone who cuts and creates a suit. Erlend then went to work as a cutter on Savile Row where he remained for a number of years.

When I met him and first introduced him to readers he had just taken over running my shirt maker Stephan Shirts. While there he began a line of made-to-measure suiting, which was great value and I tested – you can read the reviews here, part 2, part 3 and part 4. At the time I called his service made-to-measure plus. The reason was that Erlend provided a service which went beyond the norm. It wasn’t quite bespoke but very close. Erlend cut the pattern but he didn’t actually make the suits up himself, at that time. But it meant that for just under £600 you got a perfectly cut suit which in reality – whatever other pontificators tell you about hand work etc. – is really the only bit that matters in having a suit made. Without a great pattern cutter able to perfectly translate the curves of your anatomy into a suit you’ve really got nothing – however much hand work, bench sitting or rolls of expensive cloth you employ.

To cut a long story short (too late!), Erlend has now left Stephan Haroutunian Shirts to establish London’s newest bespoke tailoring house, offering his excellent made-to-measure service and a full bespoke service – made here in London.

Erlend told me of his plans last year and it’s great to see a good man’s plans come to fruition. I have to say he’s done a wonderful job and found the perfect little shop in Marylebone, close to some great independent restaurants and bars.

Erlend has also expanded his offering considerably. He still has his basic made-to-measure suits but has now added a made-to-measure with a full floating canvas for £795, not just the ¾ floating for £595 as before. Finally there is a full bespoke service for £2000. In addition to the suits, and building on recent experience, he offers made-to-measure and even bespoke shirts.

With a mix of prices suitable to most pockets and no compromises on the standard this is a great new venture which will please existing customers like myself and delight those new to tailoring. Erlend’s a great guy and nothing is too much trouble. So if you’re contemplating a voyage into tailored clothing – a daunting prospect at first – I suggest a visit to London’s newest tailoring house.


5 Seymour Place