What Would You Like To See? (Answers In The Comments Section)


Suppose a retailer, whose clothing and philosophy you rather liked, asked you if there was any garments you’d like to see them produce. What would you say? I’ll let you think about it for a moment.

But that is what happened to me last week. It turns out that the guys at Smart Turnout are fans of both MensFlair and BespokeMe and having read my post on military watches decided to get in touch.

An e-mail conversation ensued with Louis, their PR guy, during which he told me that ST have a new range/collection coming out this year, and it sounded rather interesting. Apparently, it will feature high end garments and accessories which tread the fine line between traditional and contemporary style, while at the same time incorporating the colours and patterns derived from famous British regiments and institutions. If they pull it off, and I have no reason to doubt they will, it should turn Smart Turnout into a full British heritage brand with a younger edge. Louis also let on that the garments will be largely British made, which strikes a cord with me.

It was after this that he asked me what I’d like to see them produce. It was evident from our conversation that they were looking for elements of originality. Typically, at this point my mind went temporarily blank (A.Williams. You are the weakest link; goodbye!).

My brain finally fired and my suggestion was a sand coloured, buggy lined, light weight, double breasted, cotton blazer/jacket with patch pockets for spring/summer. An odd choice I know but I’ve got it in my head and can’t find one anywhere. The company that makes one gets my money.

But, and this is the point of today’s post, I thought I’d throw the question out to MensFlair’s readers. Given all I’ve said, what would you like to see produced? Answers in the comments section. The guys at SM read it so who knows.


  1. Kai said:

    I like their offerings already and have no original ideas for new designs except that I’d like their clothing to be a bit slimmer. Especially if they’re after ‘younger edge’ image.

    February 8, 2010
  2. Max said:

    I am a former Army officer and frankly a little bemused why someone should buy a watch, tie or anything else relating to a regiment with which they did not serve.
    Hardly the act of a gentleman!

    February 8, 2010
  3. Marcin said:

    to answer to your doubt I would say that some people are just interested in the history and tradition of regiments even if they haven’t served with them. Do I have to be a player to wear the shirt or scarf of the club I support? Good day.

    February 9, 2010
  4. J H said:

    Three piece brown herringbone tweed/flannel suit of a medium heavy fabric that has a nice structure. Jacket 3-rolls-to-2, fabric heavy enough to be used as both suit jacket and odd jacket with jeans. Center vent, modern sleek, high armholes, nicely pronounced waist. Trousers relatively narrow with normal waist height (~1″ under the belly button).

    That would be the ultimate suit for anything but most official settings and events.

    February 9, 2010
  5. Ashton said:

    Apparently the jackets feature guilt buttons.

    February 9, 2010
  6. j. said:

    Yeah, but are army regiments supposed to be supported in the same way that sports clubs are (eg by wearing their colours)? It doesn’t make any sense to me.

    February 9, 2010
  7. Andrew said:

    J H,
    I like the sound of that.

    February 12, 2010
  8. Peter said:


    Comparing supporting a sporting team and serving in the armed forces is farcical at best – insulting at worst. By all means wear regimental ties or watch straps if you must but don’t purport to be doing it as a show of solidarity (you should also abandon any pretension of being a gentlemen). Service personnel don’t share camaraderie with sympathisers. If one is genuinely interested in the history and traditions of a regiment I’d assume that amounts to them holding respect for them as well.

    March 3, 2010
  9. Harry said:

    A couple of things leap to mind:
    – more 3-piece lounge suits (in different colours and weights; I am looking for a medium to lightweight cloth). The waistcoat can make the overall effect more funky-yet-classical, esp. when worn in an office without the jacket.
    – on a related note: waistcoats which have the same fabric front and back, and are fitted enough to do away with the adjuster strap. that way, it is more suitable for wearing without a jacket. Lapels encouraged.

    – Fish-tail trousers, cut for braces. This is also great regimental style.

    – more seasonal jackets, e.g. lighter colours and cloth (linen/silk mixes) for summer, and more colourful worsted/tweed choices for winter. Not everybody wants to go hunting before they can wear a warm/funky jacket!

    March 4, 2010

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