“Designer” vs. “High Street”, Worth Wise


One of the worries of dispensing advice is that someone might actually follow it. It’s all very well to talk airily of this and that; to send people off to the battlefield of the high street with a convincing but perhaps unproven battle plan. I often wonder of the times when people might have followed my advice, only to discover, to their chagrin, it was the wrong advice; for those collective moments in my imagination, moments which might or might not have happened, I have a deep and unrelenting shame.

It’s dashed difficult to get it right all the time. Only in fiction do they seem to manage perfection – we unfortunate beings make mistakes. A remedy for our imperfections might be to temper our convictions; a ready knowledge of the subject followed by ‘…but it’s up to you really’ might help to satisfy that advice has been dispensed, even though that advice was retracted, unnoticed at the last moment, by the qualification.

One piece of advice about men’s clothing for which people frequently ask, especially in relation to expensive items is; ‘is it worth it?’ The problem with this question is that it is usually subjective. One man might spend a month’s salary on a suit, whereas another would prefer to spend it on a season’s collection of luxury denim – even arbiters of style find it hard to objectively rationalise such purchases.

Having said that, there is one thing that assists in analysis of worth: comparison. Comparison is a fantastically useful economic tool that shapes not only our monetary success but also our eventual satisfaction. If a man goes into a shop and finds exactly what he has been looking for, he is likely to be prepared for considerable purse-string loosening. The truth is very few men shop by the same book as women. Men like to think of themselves as rather practical beings. They do not like to be taken for a ride and are more likely to find thrill with an exposing swoop than having what all the others have. So, in the interests of obtaining this ‘swoop’, let us examine the market for three common items of clothing or accessories that a man might purchase.

The ‘designer’ overcoat vs. the ‘high street’ overcoat

Given the ubiquity of opinion that the high street has come on leaps and bounds in the last few years, many men who were perhaps sceptical of the quality and/or the aesthetic value of high street clothing, will now embrace the possibility of a high street overcoat. Having said that, whilst I acknowledge the greatness of certain high street brands, with large and important items like overcoats I recommend that one should proceed with caution.

One thing I noticed about my Cordings Covert coat was the weight of material used and the level of fine finishing. While there is no doubt that standards in ‘basic’ high street fashion stores are rising, there have been frequent complaints of weakly sewed buttons, linings coming loose within a month and unattractive ‘bobbling’ of material. Some chaps are content with this level of craftsmanship – willing to forego quality for a temporary fashion, but if you really do want a decent overcoat, you’d be better off paying more.

The ‘designer’ jeans vs. the ‘high street’ jeans

Considering the humble beginnings of denim, it is somewhat out of product character to be contemplating ‘high style’ jeans. However, there are such jeans out there and, with so much variety, how does a man choose? Your basic GAP denim will ‘do a job’, but frankly, I doubt anyone reading these columns is necessarily interested in the most fundamental and practical parts of clothing – a lot of it is, unfortunately, flat and lacking in style.

Desired fit of denim is very important and if you are particularly finicky on this score, you are much more likely to see the value in a pair of ‘designer’ jeans. For my money however, denim styles come and go far too quickly to invest too heavily. And no matter how much one might splash on designer jeans, they rarely look as expensive as they are.

The ‘designer’ sunglasses vs. the ‘high street’ sunglasses

The modern market for sunglasses is, for me, rather ridiculous. Despite the fact that more and more designs are utterly hideous and actually detract from the individual appeal of the wearer, they actually use the poor person as an advertising board; and the amazing thing is, more and more people stump up more and more cash for ever bigger logos; ever bigger writing. It is the bizarre reverse of the world of advertising space; where larger fonts and space cost the manufacturer the premium. Huge sunglasses, emblazoned with the gilt interlocking initials of a designer are usually massively overpriced. They are made using the same plastic as high street glasses and have the same levels of protection from the sun.

However, I have experienced ‘quality’ problems with high street sun-specs. Screws have come loose too easily, nose rests have mysteriously been lost and, due to the lack of a complementary proper protective case, lenses have become scratched. In comparison, as an example, my mother has a pair of Ray Ban Wayfarers, still going strong after 25 years. With sunglasses, you are likely to get better value for money with a ‘designer’ pair, despite what people might scoff about ‘losing them’ – personally, when I pay more for something I generally take better care of it. Choose a brand like Oliver Peoples, Persol or Ray-Ban to avoid turning your head into a billboard.