Not Your Ordinary Day

Words by: Andrew Williams


It takes a lot to get me out from behind the camera; but a beautiful pair of shoes will do it.

The shoes in question are the Herring Fencote, a tan calf leather and blue suede spectator that appeals to my dandy side. I recently took delivery of these wonderful shoes, and with them came Adrian Herring and his charming business partner, web designer come photographer Jason.

You may remember that in my recent interview with Adrian I mentioned both that Adrian has a passion for shoes and that he personally likes to handle issues of customer service.

One of the features that I didn’t highlight was the section of the website ‘Who’s Wearing Herring’s’. With good reason you’ll see that this isn’t a parade of famous names and faces. The concept is a pretty simple one: we’re passionate about shoes, and here are some of our customers who are passionate about what they do.

Skim through the section and you’ll see that it’s quite an eclectic mix of folk, from a spitfire pilot and clock maker to a boat builder and jazz musician – and soon a humble, slightly camera shy, London blogger.


So how does Adrian find these people? Well, he checks the e-mail addresses of customers and if he finds one that looks interesting he contacts the person, finds out a little about what they do and then asks if they’d be willing to model the shoes. For giving up their time he rewards them with a pair.

That isn’t, however, the only way. You can contact Adrian via the website and volunteer your services, if you’re game enough.  I can promise you you’ll spend a very enjoyable day in convivial company, both Adrian and Jason are great fun and make it all really easy going.

I’m not a natural poser but I got rather used to having my photo taken by the end of the day and despite being my own harshest critic I was actually rather pleased with the results – oh, and I’m not ill, I really am that pale.

And so that’s how I, and my boss, ended up modelling Herrings shoes. My first and last modelling assignment you’ll be pleased to hear.

It’s funny where the blogging road leads you.